Don't Just Say It, Signal It.
This is Part 2 of Storytelling is the Ultimate Hack. In this article, I talk about signalling, i.e. the hidden layers and the unspoken cues that shape your story.
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Storytelling is the Ultimate Hack: Part 1
Storytelling is the ultimate hack for connecting a huge vision with what a startup is doing today. I break down how this works and why it matters for every founder.
